Organic cotton

From day one, we have chosen to use only 100% organic cotton, grown from seeds that have not been genetically modified (non-GMO) and cultivated without the use of chemical pesticides and fertilizers.

Globally, only a very small portion of the cotton produced annually is organic. Cultivating organic cotton ensures that no harmful chemicals flow into the soil or into adjoining rivers, lakes or seas. This means that the water used for organic farming is not considered as lost water, as it can be used again and can safely return to the soil and other water sources. The overall positive effect on water, soil and biodiversity means that the well-being and livelihood of cotton farmers and their communities is respected and protected.